Friday, May 15, 2009


Brigham and Rago Wins Summit International Creative Award

MORRISTOWN, NJ, April 24, 2009 -- Brigham and Rago, an advertising agency based in
New Jersey, won a Silver Award in the 2009 Summit International Creative Competition for their client Schindler Elevator Corporation.

Competing against thousands of submissions from 26 countries, Schindler’s inaugural issue of their customer publication entitled “Next Floor” scored among the very best in the “magazine” category. The magazine, distributed to customers in North America, has stories about a wide range of subjects with an underlying focus on Schindler's intelligent solutions for urban mobility.

Over the past 15 years, the Summit International Awards organization (SIA) has established itself as one of the premier arbiters of creative excellence. Being recognized by the SIA is considered quite prestigious.

Discriminating critics were highly impressed with Brigham and Rago’s creativity. This year’s international panel of judges included professionals from Ogilvy One Worldwide; Harrison & Star; MSN an Interpublic Group Company; Squeaky Wheel Media; the doug agency; Mfx Interactive, Inc.; EvoLogue; Paragon Marketing Communications; Stellar Debris Creative Studios; Kulwant Advisory.

About Brigham and Rago Marketing Communications: A full service New Jersey advertising agency with experience in advertising from media planning to print ads, promotion from collateral to online marketing, and media relations from media contact to press releases. More information can be found at:

Media Contact:

Nancy Rago, VP, Design and Production

Brigham and Rago Marketing Communications

Phone: 973-656-9006

E-mail: nancy (at)

Thursday, May 14, 2009


How to Begin Creating a Brand Identity

Brigham and Rago is an award-winning, advertising agency based in New Jersey, here to help businesses promote the brand identity for their company, organization, product or service. We can perform a brand identity audit to help your company begin to develop your identity for consumer recognition and competitor differentiation.

Here are some of the questions corporate marketers need to consider when developing a brand identity.

  • Regarding your brand as a product, what are the attributes in regards to user choice or experience do you want to convey? What are the qualities or values you want to promote? What associations with uses and users need to be communicated? Is there something about the country or region that requires unique promotion?
  • Regarding your brand as an organization, what are the attributes of your company do you want to convey?
  • If you had to attach a personality trait to your brand, how would you describe it to suggest something richer and more interesting than just your product’s attributes? What would be the relationship between your brand and the customer? Is it a father, mother, friend, coach?
  • Is there a visual symbol you would relate to your brand? Does it provide cohesion or structure? Is it easy to recognize or recall? Is it a metaphor? Maybe it symbolizes your company’s heritage?

We look forward to working with your company to develop the verbal and visual brand identity to help sell your brand’s value proposition to customers. Call 973-656-9006 to set up a meeting to discuss your unique marketing challenges.

Brigham and Rago has experience in advertising from media planning to print ads, promotion from collateral to online marketing, and media relations from media contact to press releases. Visit our online portfolio to see examples of work we’ve created for our clients,