Thursday, May 14, 2009


How to Begin Creating a Brand Identity

Brigham and Rago is an award-winning, advertising agency based in New Jersey, here to help businesses promote the brand identity for their company, organization, product or service. We can perform a brand identity audit to help your company begin to develop your identity for consumer recognition and competitor differentiation.

Here are some of the questions corporate marketers need to consider when developing a brand identity.

  • Regarding your brand as a product, what are the attributes in regards to user choice or experience do you want to convey? What are the qualities or values you want to promote? What associations with uses and users need to be communicated? Is there something about the country or region that requires unique promotion?
  • Regarding your brand as an organization, what are the attributes of your company do you want to convey?
  • If you had to attach a personality trait to your brand, how would you describe it to suggest something richer and more interesting than just your product’s attributes? What would be the relationship between your brand and the customer? Is it a father, mother, friend, coach?
  • Is there a visual symbol you would relate to your brand? Does it provide cohesion or structure? Is it easy to recognize or recall? Is it a metaphor? Maybe it symbolizes your company’s heritage?

We look forward to working with your company to develop the verbal and visual brand identity to help sell your brand’s value proposition to customers. Call 973-656-9006 to set up a meeting to discuss your unique marketing challenges.

Brigham and Rago has experience in advertising from media planning to print ads, promotion from collateral to online marketing, and media relations from media contact to press releases. Visit our online portfolio to see examples of work we’ve created for our clients,

No comments: