Wednesday, June 10, 2009


Starting a New Project?

Whether you are starting a new business, launching a new product or beginning a new campaign -- a creative brief can help your company organize the details from the beginning and keep it in line with your marketing objectives.

Here is some information a corporate marketer might pull together before engaging an agency in a new communications project.

  • Develop a job title and give a short description about the project.
  • State your marketing objectives in terms of goals.
  • Define the target audience and the benefits that you want to communicate.
  • List any assumptions about the desires or needs for your product or service.
  • Information about the competitive landscape should be shared.
  • Begin to organize what key and secondary messages you may want to convey.
  • List the items that must be included like logo, phone number, codes.
  • And lastly, be clear about expected time lines and your budget requirements.
Brigham & Rago has experience in advertising from media planning to print ads, promotion from collateral to online marketing, and media relations from media contact to press releases. We look forward to working with your company to develop a powerful promotional message as well as keeping this project on time and on budget. Call 973-656-9006 to set up a meeting to discuss your next communications project. Visit our online portfolio to see examples of work we’ve created for our clients. 100%

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